Product Designer

Shadi Ghaffarvand

Specializing in UI/UX that simplifies complexity - scalable, intuitive, and thoughtfully designed.

Let's Take a Look at My Works

Here are some of the projects I've had the pleasure of working on. Let's see how I can bring your ideas to life!

Where creativity comes to life.
Where creativity comes to life.

Projects Showcase

A look at how each project evolved from concept to final design.

Street Turn SystemEmpty Container ExchangeIntermodal Optimization
SmartTurn project hero

SmartTurn

Project Description

A digital platform designed to simplify street turn transactions in the intermodal industry. SmartTurn connects companies that need empty containers with those that have surplus, reducing unnecessary trips and improving operational efficiency.

ClientLogistics Platform
Project TypeProduct
Start DateJanuary 10, 2025
Completion DateMay 10, 2025

Team Members

Tech DirectorAmir Abdolrezaei
UI/UX DesignerShadi Ghaffarvand
Project ManagerAdelan Aghighi

Methods Used

Agile DevelopmentUser TestingA/B Testing

Overview

SmartTurn is a logistics experience designed to reduce container waste, improve street-turn coordination, and help operations teams understand container availability faster.

The interface prioritizes search, trip status, matching logic, and clear access to shipment data so teams can act without moving through disconnected tools.

The Challenge

Street-turn workflows depend on many operational variables: routes, container availability, timing, document status, and partner coordination.

The product needed to make those variables readable for both dispatchers and business users while keeping the experience fast enough for daily operational work.

The Goal

Create a clear logistics dashboard for street-turn container transactions.

Make container matching and availability easy to understand.

Reduce unnecessary empty-container trips and manual follow-up.

Support a workflow that can scale from daily operations to larger logistics networks.

My Role

I led the UI/UX design, product structure, screen hierarchy, and interaction model for the platform.

My work covered user flows, dashboard organization, key screen layouts, and the visual system used across the SmartTurn experience.

User Flow

The core flow begins with a container search, continues through route and availability review, and ends with a clear action path for requesting or managing a street turn.

Each step keeps operational context visible so users can compare options without losing the original task.

Key Features

Search for empties, offer list, live map context, empty container movement, profile data, and operational status tracking.

The dashboard uses compact cards and clear metadata to keep high-density logistics information readable.

Outcome

The final design presents a focused logistics product that can support real-world container workflows with clearer status, stronger navigation, and less operational friction.

Key Screens

Global MobilityImmigration PlanningResponsive Platform
LyonsGlobal project hero

LyonsGlobal

Project Description

A digital platform experience for immigration guidance, destination discovery, and service comparison. LyonsGlobal helps users understand complex migration paths through clear content hierarchy and a guided decision flow.

ClientLyonsGlobal
Project TypeProduct Website
Start DateMarch 12, 2024
Completion DateJune 28, 2024

Team Members

Product DesignerShadi Ghaffarvand
Frontend DeveloperMohammad Razi
Product OwnerLyonsGlobal Team

Methods Used

UX ResearchUser FlowA/B Testing

Overview

LyonsGlobal is designed around a high-trust immigration journey where users need to compare routes, understand requirements, and continue through a guided service path.

The interface balances destination storytelling with practical decision support so users can move from inspiration to action.

The Challenge

Immigration information is dense, emotional, and often difficult to compare. The product needed to feel credible while keeping complex requirements easy to scan.

The design also needed to support responsive behavior because many users explore destination options from mobile devices.

The Goal

Create a calm, trustworthy platform for global mobility services.

Make destination comparison and program discovery easier.

Build a responsive layout that keeps service content clear on desktop and mobile.

Guide users toward consultation without making the page feel heavy or sales-driven.

My Role

I designed the user journey, information architecture, visual hierarchy, responsive sections, and conversion points.

The work focused on turning complex immigration content into a guided digital experience.

User Flow

Users start by discovering destinations or service categories, compare essential details, then move into a consultation-oriented path.

Repeated trust signals and compact information cards keep the experience structured while preserving momentum.

Key Features

Destination discovery, service cards, guided content sections, responsive layouts, clear calls to action, and trust-focused supporting information.

Outcome

The final platform gives users a clearer way to explore migration opportunities and understand the next step without feeling overwhelmed.

Key Screens

Thanks for scrolling this far!

I appreciate you taking the time to explore my work, process, and design journey. If you have an idea, product, or project in mind, I'd be happy to help bring it to life.Get In Touch
Shadi Ghaffarvand

Shadi Ghaffarvand

UI/UX Designer

4 YearsExperience
50+Projects Delivered
30+Clients Worked
FigmaPrototypingUser ResearchFigmaPrototypingUser Research

About Me

Discover my journey, expertise, and the process behind creating intuitive and innovative designs.

With 4 yearsof experience in the UI/UX design field, I specialize in crafting seamless digital experiences that prioritize the user. Throughout my career, I've had the privilege of working with over 30 clients on more than 50 projects, delivering impactful designs that drive business

I am skilled in tools like Figma, Prototyping, and User Research, and I focus on creating designs that solve real-world problems while providing a smooth and enjoyable user experience.

Where to find me!

Let's connect and see how we can work together.

Phone Number09145268108
Location

Based in Tabriz, Iran, open to remote collaborations across the globe.

Availability

I'm currently available for freelance projects and creative collaborations.

How I Work

Discover my journey, expertise, and the process behind creating intuitive and innovative designs.

01

Research

Understanding user needs, business goals, and identifying the core problem to solve.

02

User Flow

Designing clear and efficient paths to help users complete tasks and without confusion.

03

Wireframing

Creating low-fidelity layouts to define structure and validate ideas early.

04

UI Design

Crafting visually consistent, modern interfaces that are both functional and engaging.

05

Prototyping

Building interactive designs to simulate real user experience before development.

06

Testing & Iteration

Gathering feedback, identifying issues, and refining the design for better usability.

Loved Working Together

Real experiences from people I've collaborated with.

Hadiss Rezapour@Linkedin ID

Product Manager

I worked with Shadi for about two years at G2Holding. She was reliable and easy to collaborate with, and had a good understanding of both user needs and product goals. She helped simplify complex flows and delivered clean, practical designs that the team could easily build on.

Thanks for scrolling this far!

I appreciate you taking the time to explore my work, process, and design journey. If you have an idea, product, or project in mind, I'd be happy to help bring it to life.Get In Touch

Let's Work Together

Open to new opportunities and freelance work, tell me what you have in mind.